Guy Bourdin. Follow me

From February 28th to May 17th 2020

The Lumiere Brothers Center for Photography presents a retrospective exhibition of Guy Bourdin, one of the most influential photographers of the second half of the 20th century, the French artist, innovator and revolutionary of fashion photography.

Guy Bourdin. Charles Jourdan Ad Campaign, 1979 © The Guy Bourdin Estate 2020  Courtesy of Louise Alexander Gallery

The exhibition will feature more than 50 of the photographer’s most recognizable works from variousyears, from the 1950s to the mid-1980s. For forty years, Guy Bourdin surprised and shocked readers of glossy magazines with provocative images, pushing the boundaries of commercial photography and changing the viewer's perception of fashion photography. Guy Bourdin is best known for his vivid color shots with unusual, surreal, sometimes provocative compositions and paradoxical plots. Evenin the early black-and-white images, which will also be presented at the exposition, you can see how certain techniques were born, which wouldbe developed in later works donein color. As an uncompromising photographer, Guy Bourdin always defended his artistic freedom and never obeyed the rules of fashion photography and the dictates of editors. Bourdin was one of the first photographers working in commercial photography to refuse direct product presentation in favor of an artistic image. He drew inspiration from literature, cinema, and art history, inspired by the work of surrealists Man Ray and René Magritte, photographs of Edward Weston, and the films of Luis Buñuel and Alfred Hitchcock. Guy Bourdin shot for Chanel, Chloé, Issey Miyake, Emanuel Ungaro, Gianni Versace, Pentax, Bloomingdale's and many other brands. For 14 years, he created advertising campaigns for the fashion house Charles Jourdan.